Often utilised in experiential events and pop-ups, or as independent activations, branded photo booths generate memorable and shareable moments for customers. They offer brands an authentic way to foster user-generated content (UGC) and enhance the visibility of product launches, store openings, or other marketing campaigns.

There are many photo booth creators available, offering options to suit every budget and style. From simple photo booths that can be customized to reflect a brand’s aesthetic, incorporating logos and imagery to enhance brand identity, to fully custom models that go beyond basic photo taking and provide interactive elements and gamification, personalised filters, and even AI-powered transformations. Some models can even be designed with integrated data capture mechanisms, enabling brands to collect personal data for future marketing initiatives.

With so many creative activations to choose from, these are three of our favourites:

Chanel, Coco Mademoiselle

Popping up at three John Lewis stores, Chanel encouraged customers to get photo-ready with a spritz of COCO MADEMOISELLE and to step inside the custom photobooth which was inspired by the fragrance bottle. People were invited to discover the limited-edition purse spray, a true jewellery accessory adorned with a chain, and to explore the full COCO MADEMOISELLE line.

As regular clients of Fortem & Mode, we were thrilled to support Chanel with brand ambassadors who engaged passers-by and ensured that customers were warmly welcomed by a friendly host into the activation at John Lewis stores.

? We love everything Mademoiselle, and with it’s clean aesthetic, crisp design and gorgeous colour palette, this activation captured the essence of the iconic luxury line perfectly.

Prada Beauty “Love Capture”

In celebration of Valentine’s Day, Prada Beauty introduced the Love Capture Photobooth in New York City. This immersive experience was crafted to capture the essence of love, inviting guests to create lasting memories while exploring Valentine’s must-haves from the brand.

? With this luxuriously design in metallics and deluxe velvet, this photobooth just hits different! We particularly love the use of the brand palette alongside the contrasting checkerboard flooring.

Images and campaign credit: Mazarine Events / Mazarine New York

Charlotte Tilbury Unreal Skin Foundation Stick

When Charlotte Tilbury unveiled this new launch, they hired Megabooth’s Classic Booth at London’s Outernet to capture images of beauty enthusiasts in attendance. Their photos were snapped, printed, and displayed on immersive screens throughout the venue.

? We love the aesthetic of Megabooth’s Classic Booth. It’s sleek exterior and soft edges, along with it’s clean and minimalistic interior is the perfect fit for beauty and skincare brands who want to make the booth their own whilst integrating with interactive tech.

Images and campaign credit: Megabooth