In luxury retail, the festive period is when everything happens at once – new launches, gift sets, promotional weekends, Black Friday and long queues at every counter. It’s the most exciting time of year, but peak season is also the most demanding.

At Fortem & Mode, we know that our consultants are at the heart of every brand experience. They bring energy, expertise and warmth to each interaction, even on the busiest of days. That’s why we take consultant wellbeing seriously; because when our people feel supported, they perform at their best and deliver the exceptional service our clients expect.

Here’s how we help our teams thrive during peak season.

1. Proactive Planning and Scheduling

Preparation is everything. In the weeks leading up to peak, our Area Managers work closely with clients to forecast staffing requirements and secure the right consultants for each counter.

This forward planning helps avoid last-minute stress – both for our teams and for store managers. Consultants receive their rotas in good time, with travel distances and rest days carefully balanced, so they can plan ahead and manage their energy levels.

Our staff app also streamlines check-ins and communication, reducing admin and helping everyone stay focused on what matters most: the customer experience.

2. Confidence Through Training

Confidence is one of the biggest contributors to wellbeing. When consultants feel well-prepared, they can perform with ease and enjoy their work – even on the busiest shop floor.

That’s why every consultant completes brand-specific training before starting. From online modules through our proprietary platform, to in-person inductions and product briefings, we make sure each individual feels ready to represent our clients with confidence.

Knowing what to expect – from daily targets to counter etiquette – helps remove uncertainty and empowers consultants to succeed.

3. Consistent Communication and Support

We believe no consultant should ever feel alone at work. Our Area Managers stay in close contact before, during and after every booking to make sure our teams feel supported and heard.

From clear briefing notes to check-ins during long shifts, communication is ever present. Consultants know exactly who to contact if an issue arises, and our team is always available to offer advice or reassurance.

That steady connection fosters trust and belonging, even for temporary staff who may move between multiple stores or brands throughout the season.

4. Encouraging Everyday Self-Care

Self-care doesn’t need to be complicated. Sometimes it’s as simple as taking five minutes for a coffee, staying hydrated, or maintaining a quick skincare ritual at the end of a long day.

We regularly remind consultants to look after themselves – through internal updates, gentle reminders from Area Managers, and engaging with campaigns such as National Self Care Week. Little habits make a big difference to energy and morale, especially during extended trading hours.

Because when our consultants take care of themselves, they’re better equipped to take care of every customer they meet.

5. Recognition and Appreciation

Wellbeing is also about feeling valued. Throughout the season, we make a point of recognising hard work – through our Consultant of the Week features, personal thank-you messages, and by sharing positive client feedback directly with the consultants involved.

These acknowledgements might seem small, but they have a lasting impact. Knowing their efforts are noticed helps consultants feel connected to the wider team and proud of the work they’re doing.

6. Why It Matters for Clients

When consultants feel supported, performance follows. Confidence, consistency and positive energy all translate into stronger customer experiences and better sales results.

That’s why wellbeing isn’t just a people initiative; it’s a business advantage. A motivated, well-cared-for team maintains brand standards, protects service levels and ensures every counter feels calm, professional and on-brand, no matter how busy the day becomes.

Our Approach

At Fortem & Mode, our role is to bring order to the chaos of peak season – through forward planning, clear communication and a genuine focus on people.

We take care of our consultants, so they can take care of your customers.

If your brand needs additional retail support this season, our team is here to help.

Get in touch

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